Brands detection tool.

Children and young people are increasingly exposed to targeted and personalised online marketing messages that promote harmful products such as e-cigarettes (vapes), tobacco, gambling, alcohol, and unhealthy foods and beverages.

One significant challenge is measuring the exposure young people have to these highly targeted and personalised marketing tactics. Governments worldwide are trying to address the issue to safeguard public health and well-being. Another challenge is to gain clarity over whether existing policies − including laws and industry codes of conduct − are adequate.

To help tackle this growing problem, our team developed an AI-powered tool called SCANNER. SCANNER is capable of detecting and classifying marketing content related to e-cigarettes (vapes), tobacco, gambling, alcohol, and unhealthy food and beverage products with high precision.