Brands detection tool.

Background

Children and young people are increasingly exposed to targeted and personalised online marketing messages that promote harmful products such as e-cigarettes (vapes), tobacco, gambling, alcohol, and unhealthy foods and beverages.

One significant challenge is measuring the exposure young people have to these highly targeted and personalised marketing tactics. Governments worldwide are trying to address the issue to safeguard public health and well-being. Another challenge is to gain clarity over whether existing policies − including laws and industry codes of conduct − are adequate. To tackle this growing problem, our team has developed an AI-enabled system called SCANNER. SCANNER detects and classifies marketing for e-cigarettes (vapes), tobacco, gambling, alcohol, and unhealthy foods and beverages.

To help tackle this growing problem, our team developed an AI-powered tool called SCANNER. SCANNER is capable of detecting and classifying marketing content related to e-cigarettes (vapes), tobacco, gambling, alcohol, and unhealthy food and beverage products with high precision.

What is SCANNER?

SCANNER uses image and text recognition technologies to identify logos and names of major gambling, alcohol, and food and beverage brands in Australia. It can also detect and classify tobacco, e-cigarette, and alternative tobacco products. SCANNER boasts an accuracy rate of over 97% and operates more than 12 times faster than manual analysis.

What SCANNER Can Detect?

Interested in Using SCANNER?

SCANNER is designed to support academic research, governmental reviews, and public health initiatives. Contact us to learn more about how SCANNER can support your work.